Internet Marketing refers to Online marketing of the website selling products & services over the Internet. Internet Marketing is a combination of various new media strategies such as Search Engine Marketing, Banner Advertising, NewsLetters & Search Engine Optimization. Internet Marketing allows you to promote your products and services online at a lower cost than traditional advertising such as yellow pages. It helps you grow your business because it provides qualified leads from potential customers who are looking for your products and services. The power of Internet Marketing is the ability to Track and measure the ROI in real-time with the help of online tools. You can track the "Click through" rate, who sent the visitor to your site or referral, the Action performed by the user, the number of sales and the pages that were viewed.
Why Do You Need Internet Marketing?
• Most customers go to the Internet first to find what they need before they call or visit a store.
• Effective use of Online Marketing can help your company show up on search engines like Google®, Yahoo!® and MSN® when a potential customer is searching for your products and services.
• Remember, a potential customer may not know your business name or Web site address. Instead, they will type keywords into search engines to find the products they want.
• Online Marketing can help you stand out from your competition with specific activities such as:
• Visibility in Local search with Google Maps, Classifieds, Local Business search
• Search Engine Optimization, Submission & Monitoring
• Search Engine Marketing - Sponspored Ads in Google, Yahoo, MSN
• Viral Marketing through NewsLetters, Articles, Press Releases, Contests etc