 |
||||||||||||||||||||||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||
| 1. Domain & File Names: Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember. You keyword phrase also should in many cases go in your file name. |
||
| 2. Keyword Phrases: | ||
Highly effective processes are devised for selecting appropriate keywords in Search Engine Optimization (SEO). This methodology encompasses client objectives, site content considerations and empirical search data from the Engines.
|
||
| 3. Recurrance of Search Keywords: | ||
| Keyword density is a very important aspect of Search Engine Optimization (SEO). This indicates the number of times a keyword or keyword phrase appears on the webpage text. Your keywords should be toward the top of your page and your keyword phrase be in either every paragraph or every second paragraph depending on your paragraph length.Some techniques such as cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, high keyword density, mirror pages and mirror sites are considered as spam. | ||
| 4. Title & Meta Tags: | ||
| Insertion of the <title></title> tag for each page with different titles having 2 or 3 of your keyword phrases at the beginning is one of the most important things to do be done because, when search engine results are displayed, the title is the first thing people see. Below the title, there is an option for mentioning the keyword phrases plus, a description which are taken from meta name description content="Description phrase" or from the first sentence on at page. You description should also have 2 or 3 of your keyword phrases at the beginning of the sentence. | ||
| 5. Author & Robots Tags: | ||
| The Author Tag should contain the name of the company that owns the site. This tag will help you get a #1 position for your company's name for instance,
<meta name="author" content="Solutions with Service" />.
Use a generic Robots Tag on all pages that you want indexed. This instructs the robots to crawl the page. The following is the generic robots tag.
<meta name="robots" content="index, follow" />. In addition to these, Robots.txt file should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.
User-agent: * Disallow: |
||
| 6. Quality Content: | ||
| Quality content will draw the attention of people worldwide as and when people reveal the matters seen on a website amongst others. This is really helpful when anything useful is circulated or links from other sites are forwarded. Therefore, content should be written with your keyword phrases in mind so that it can be both qualitative and quantitative. The contents can also be changed by hand or using a script such as PHP script that draws five paragraphs from a pool of twenty paragraphs when the content is different each time. | ||
| 7. Avoid Dynamic URLs and Framesets: | ||
| Are you accessing pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible and avoid symbols like the "?" in your URLs that are often found in php, asp or cf pages. Static pages are the best but if the site is database driven. It must also be ensured that the menus used and site map like go to inventory.cfm not inventory.cfm?vn=0. Since framesets are not supported by many browsers, many search engines can't follow frame links. An alternative method must be provided for the search engines to enter and index your site. | ||
| 8. Navigation and Website Theme: | ||
| An ideally constructed menu system on each webpage containing a link to very page on the website is preferable for as the sitemap. The sitemap so planned must also correspond to the site theme that denotes the appearance of links in the corresponding webpages. If the website is about one specific topic, you will rank better than if you have more than one theme or topic on your site. By using similar keyword phrases in each page the search engines will detect a theme this will be to your advantage. | ||
| 9. Website Design: | ||
| A well optimized site with a high search engine results position that is ugly and is hard find information on, will not keep the visitors your optimization has brought to the site. The website must be attractive to the viewer, making things easy to find, have a graphic header and menu bar the same place on each page for speeding up Search Engine Optimization(SEO). These things will increase the number of people visiting the site. Use SEO tools to make sure that all the page links are good and verify that they are embedded with valid HTML or XHTML code with a proper doctype on each page. Broken links on your site this can effect the ranking you are given. |
||
| 10. Separate Content & Presentation: | ||
| The set of codes that affect the appearance of the website such as text etc. must be embedded in a Cascading Style Sheet (CSS) file. This not only decreases the size of the HTML pages but also modifies all the web pages by changing only 1 file - the CSS Class module thereby reducing consumption of time. It has also been reported that the search engine bots prefer this and the more content you have compared to presentation in your file, the better you get rated. | ||
